What started as an attempt to create a pair of footless pantyhose to be used on hot summer days have come a long way. Spanx has expanded since then, with the company producing body shapers, undergarments and even a line of products for men. Spanx was founded in 2000 by a woman who got tired of searching and just decided to create her own solution to her problem. Since then, millions of American women (and even from other parts of the globe) have benefited from Sara Blakely’s solution.
Stockings and hosiery has always been a part of women’s clothing even in the past. The quality, colors and textures may have changed but the function has basically been the same: to provide warmth and a coat of protection for women. Nowadays, however, these functions have changed, as some women (and girls) use stockings and hosiery as statements of their personalities. Some kinds, like the fish net stockings, carry with it a certain kind of stereotype. But for Sara Blakely, the founder of Spanx, stockings are essential and just like clothes, they should also adapt to the seasons. And so for hot summer days, Blakely created footless stockings.
Now with a worldwide website that offers online shopping services and worldwide product delivery, more and more women (and even men) can avail of Spanx products. Spanx before and after was so different from each other, and a lot has changed. There is even a line for men, which features body-shaping undergarments made especially for men. There is also a similar line for women, and even a line of body-shaping swimwear. Some people may think that Spanx is nothing but vanity, but believe me, for some women, body-shaping undergarments are essential, and it can boost their self-confidence and worth.
Little did she know that women would be so delighted by it that they use it even when it’s not summer. And that was Spanx before and after its establishment.